Our Food Values project has been an opportunity to look in depth at how we get organic food messages across, and to find out what really resonates with people who, unlike us, don’t talk about it all day. What do they really care about? How can organic food meet those needs, and how do we communicate that?
In February we worked with two communities, one in Cardiff’s inner city districts of Adamsdown and Splott, and one in rural Gwynedd, around Penrhyndeudraeth. As you might expect, there were some striking differences in the sort of conversations that come up in those two areas, but there were many common experiences too, and the general theme of food as a means of building or maintaining community came across as a strong concern in both of them, whether we were talking Sudanese soup recipes, lobscows or school meals.
Both events involved the local primary schools. It’s interesting how a primary school draws a community together and becomes the focus of change and of hope for the future. This is where the next generation is being formed – so what do they think?
In Moorland School, Splott, I visited the school’s Eco Committee who were busy making soup to be served to the public the following day. A key ingredient was organic artichokes, sourced from Riverside Market Garden in the Vale of Glamorgan, and they excited a lot of comment, particularly for being hard to peel.
The next day I interviewed a group of 10-year-olds to find out what they thought was important when choosing foods. It was clear that the children had got the message about healthy eating, as most of them put that near the top. As one said, “If you are not really healthy you grow up really weak and tired and doing nothing, you have a really bad life”. But they had other concerns too, especially for fair trade and wildlife.
As another one put it: “We can’t only think about us. We need to think about other people as well or it won’t be fair because we’ve already got all the food and enough money to live,” and she went on to express a concern for wildlife and the need to be kind to animals.
I think it’s fair to say that organic food was not something that they knew much about. It was clear though that they knew that some foods were better for them than others, and that they cared about doing good in the world and had some idea of what difference their food choices would make. It was encouraging to hear how seriously they were discussing their food, and with a hatching project and maybe a farm visit to come, they will be well on the way to being well informed food citizens.
After school, we met again outside St German’s Church in Adamsdown and local volunteers served the soup the children had made, alongside contributions from the church itself and a nearby synagogue. It was a cold day but the children were happy to sit outside, sharing soup with their parents and other visitors and drawing pictures. Among that cosmopolitan group, which included recent and not so recent immigrants from several continents, homeless people, long-term Cardiff residents and professional groups, the primary school and their soup, with its organic artichokes, were very much at home.