The power of food businesses to do good

One dark, damp evening just before Christmas, my partner and I turned up at a local supermarket. The Fresh Produce Manager, who was expecting us, proudly handed over thirteen crates of assorted produce and helped us stack them in our campervan. There were carrots, satsumas, potatoes, grapes, parsnips, Brussels sprouts, little pots of fresh herbs, lettuces, a melon or two and a LOT of beetroot. All appeared to be in perfect condition, but there was one thing wrong.  They had passed their Best Before date and would be thrown out unless we could use them quickly.

The next day we dropped the food off at various charities around town. Several crates, including the sprouts and satsumas, would find their way into a church Christmas dinner, and a hostel for homeless people took much of the rest. It was satisfying to think of the herbs going into stuffing, of the fruit sitting in a bowl to grace the hostel table, of the solid nutrition for people who perhaps didn’t always eat so well, and even of the cash that hard-pushed charities could save on their bills.

We were working a shift for a surplus food distribution group that sprang up recently in response to public outcry about food waste. According to FAO figures, roughly one third of all food grown is lost or wasted at some point between the farmer’s field and our stomachs. It is built into the way food is handled, from the outgrading of misshapen fruit and the Buy One Get One Free offers that encourage customers to buy more than they need, to the public expectation that shops will always be stocked with everything and the fact that for most of us food is cheap enough to waste.

Surplus food waste redistribution takes many forms. There are dedicated organizations such as FareShare, community fridges both literal and virtual, apps and surplus food cafes. Where I live, a group of volunteers pick up produce from two supermarkets which they pass on to a handful of charities. Once a month or so they use it for a community meal, bringing people together and raising money for local causes like the community garden.

There is no doubt that the exchange meets a need on both sides. Supermarkets hate the bad press that results from sending perfectly good food to landfill while demand for food banks is rising, and for charities and community groups it’s a nearly-free resource that can save money, generate goodwill and bring people together. But it’s worth a look at what going on under the surface.

THE SHIFT FROM CONSUMER TO CITIZEN

Talking to shop staff it’s clear how much they enjoy the chance to do something useful. After all, it’s their local community too. For every supermarket worker who sticks to their job description and accepts the routine waste of good food, another is thrilled to do a bit extra. As we accepted our random abundance of food from the supermarket worker that December evening, our shared good deed felt like a triumph of common sense over the system, and we celebrated.

What if that spirit of common humanity was allowed to direct our food system? The story of profits and shareholders is not the only one. It’s a noble calling to feed people, as food businesses do, and we are missing something if we assume that making money is what they are ‘really’ about.  As Henry Ford said, “A business that makes nothing but money is a poor business”.  We need to tell a bigger story.

In our local communities we know the power of relationship and generosity. We sense that it’s a stronger story in the end than the one about money. And that spirit lives just as strongly in the people who work in the food industry. Now is the time to name it, so that we unleash the power of business to do good: for our health, for our farming systems, for our communities.

It’s the shift from the consumer to the citizen. One is passive, the other is able and ready to help shape the world in which they live. In the UK the New Citizenship Project has been asking: Could a small shift in thinking – from Consumer to Citizen – make a big difference in our food system? Let’s see what we come up with.

 

chefs serving soup

Bringing Aberystwyth around the table

This article originally appeared in Aberystwyth’s Ego magazine

A large glass jar is crabottles of sauerkrautmmed with chopped white cabbage, carrots and apple, mixed with some salt. As each layer goes in, it’s bashed with a wooden pestle. Finally the jar is full and the vegetables are pushed down under the brine that’s naturally formed, and set aside to pickle over the next few weeks.

We’re here to learn the art of making sauerkraut, from fermentation expert and food writer Annie Levy, who’s come over from Llanidloes for the evening. The demonstration over, we sit down to dinner. There are about 25 of us gathered in St Paul’s Methodist Centre enjoying a selection of curries and we’re part of a Pay As You Feel pop-up community café, making new friends over food and developing plans to change the food culture of Aberystwyth.

For the Aberystwyth Food Forum, food isn’t about fine dining so much as bringing a community together through food. Some of the vegetables in the meal have been supplied by AberFoodSurplus who collect waste food from local supermarkets. So far, they have set up links between Morrisons and local charities including the Wallich, the Salvation Army, and the Care Society. They have also provided food for educational events that have aimed to raise awareness about food waste, including one at the university.

The group has plans to do much more, so that all the food that supermarkets reject – perfectly good to eat, but needing to be used promptly – goes to a good home. They want to engage with more retailers and charities and have had interest from several other businesses in town. To do this, they are seeking premises to cope with the large volumes of food available, and maintain health and safety standards.

The Forum also wants to involve more people in growing food, whether in community gardens, on allotments or at home, and to work with schools, the university, local farms, cafes and others to bring people together over healthy food that invigorates the local economy and builds social links.

You can find us on Facebook at https://www.facebook.com/groups/aberfoodforum and on Twitter.

Using surplus food to power community growth

This was originally published on the Food Manifesto Wales site

Next to the offer of plum crumble on the blackboard at the Fishguard Transition Café  in north Pembrokeshire is a helpful note: ‘may contain stones’. That remark sets the tone for our visit to this pioneering enterprise, where meticulous attention to detail and a warm human touch combine to form a community project with an imaginative contribution to a town’s food system.

three women in a cafe

Serving customers at the Fishguard Transition Cafe

Most of the food served at the Cafe, which offers a choice of home-cooked dishes in bright and tasteful surroundings, is supplied by local food businesses. It is surplus produce, mainly fruit, vegetables, bread and dairy, but also some meat and other items, from the no-man’s land between the much misunderstood ‘best before’ date, which marks the point at which the manufacturer estimates that it might start to lose its premium quality, and the ‘use by’ date, after which there are real dangers to health and it cannot legally be served.

Perishable food in this zone is perfectly fit to eat – certainly the plums were at the peak of perfection, aromatic and sharp – but it needs to be used fairly quickly, and what is a liability for a supermarket becomes an opportunity for the enterprising bargain-hunter or in this case the community project with the facilities to handle it. Tinned and packaged foods, meanwhile, can be kept for months and even years. The Fishguard Transition Cafe turns surplus food – around 850 kg a month of it – into nutritious meals while also providing a space for volunteers and community groups to come together, forming a lively hub for discussions.

It’s a simple concept but a complex operation. Food arrives daily and menus are planned around what’s available – the main dish when we visited was mushroom stroganoff, with roast beetroot – while some of it is frozen, preserved or pickled. Like the supermarkets which supply it, the cafe has its own waste stream, with excess food given away in the cafe, sent for composting or biodigestion, or diverted to animal feed. Record-keeping for the Cafe, as for any food business, is demanding. Besides weighing the daily food deliveries, a note is made of allergens, food that has been cooked but cannot be used immediately is labelled and frozen, and cleaning routines are checked off. It’s clear that managing the surplus food for a small town and its hinterland is no small task, but the very intricacy of it also allows for a scale of human involvement that brings opportunities.

The cafe obviously makes an important contribution to improving the diets of local people who cannot afford to cook such meals themselves, although as volunteer director Chris Samra says, the stigma of ‘food poverty’ sometimes deters people who might benefit most. However, it was actually set up to reduce carbon emissions by diverting food from landfill, to the tune of an estimated 21 tonnes of carbon savings per year. It gets its name from the Fishguard Transition Group who formed in 2008 from a group of citizens who identified with a wider movement to make the ‘transition’ to a low-carbon society.

They began by setting up allotments and running gardening courses, with the aim of helping more people to grow their own, together with other activities to engage the local community. In 2012 they hit upon the idea of a cafe running on surplus food, acquiring premises rent-free from the next door Coop supermarket. A plaque on the wall acknowledges donations of furnishings, equipment, labour and cash to the project, from a wide range of donors including several national chain stores, a youth club, a farm, a solicitor, a hotel and a range of voluntary and government agencies.

woman weighing carrots

Behind the scenes: weighing produce

Around about the same time, they embarked on the lengthy process of owning a wind turbine, raising loans from local residents. Generating an income from the wind is important, because the grants that helped the cafe get started are not such a renewable resource. Support by Environment Wales for a part-time project manager post, now in its fourth year, was key to getting the project started, and the Jobs Growth Wales scheme helped to get some young people onto the staff, which together with support from the group’s voluntary directors meant that they could run on volunteers to begin with.

The cafe has also been supported by the Wales Cooperative Centre, who funded a business plan, and it won the 2014 Sustainable Communities competition at the Hay Festival which provided a grant. Takings have grown and it is becoming more financially viable, but it still needs grants to cover some of its running and labour costs, including some part-time kitchen staff who provide continuity for the volunteers who assist with food preparation, record keeping and service at the counter.

The cafe is not just a means of turning surplus food into affordable meals. It is also a training facility, where volunteers, catering students and others with learning disabilities can acquire skills in a safe environment. It is a social hub where anyone can come for a healthy meal during the day from Tuesday to Friday, and at many out-of-hours events. It runs play sessions for families with young chidren, craft sessions for older children and adults, and drop-in sessions for Welsh learners. It also distributes food parcels on behalf of the Pembrokeshire food bank scheme PATCH, which means that some see it as a place ‘for poor people’, but it has always drawn in people from a wide cross-section of society, using food as a point of connection to drive social change.

The Fishguard Transition Cafe shows what can be done when food businesses, big and small, identify with their local area (in this case, within a 15-mile radius) and make common cause with community groups, so that surplus food builds social capital. There are other examples, like the Pay as You Feel cafe in Bethesda, Gwynedd,and the Real Junk Food cafe in Cardiff , each with a different take on the theme.

Wouldn’t it be great if every neighbourhood in Wales had one?

Talking to the politicians

This article appeared in the Daily Post on 1 October 2015

Next year, Wales gets the chance to have a new government. What would you like the politicians to campaign for in the run-up to May’s elections?

A group of food researchers are working on a manifesto that will tell them what sort of food system the people of Wales want to see in future, and we would like to hear what you care about.

Food touches every area of our lives. Take food waste, for instance. UK supermarkets run on a system where in order to keep the shelves fully stocked with fresh food, a high proportion of perfectly good food is routinely thrown away.

Action is being taken by the likes of FareShare Cymru to distribute the surplus food, but maybe it’s time for more drastic action.

In France, supermarkets are obliged to give their unsold food to charities or for animal feed, and are banned from throwing it away. Should we try that here?

Most of us waste at least some food at home, too. Maybe we bought too much. The government cannot do much about that, but how about more cookery lessons in schools and in the community to encourage people to prepare healthy meals, and to rediscover the pleasures of eating together?

There is increasing interest in growing our own food, too. But in Wales there are very few skilled horticulturists, and we end up importing most of our fruit and vegetables, even those which could easily be grown here. This is a complex problem, one worth tackling by government.

Welsh agriculture is central to the food system of course, and it’s important to sort out our policy on land use. Do we farm for export markets, or for home consumption, or a bit of both?

What do we want our farmland to do? Grow food, encourage wildlife, prevent flooding, look beautiful and attract tourists? Government policy has a major role to play here, through subsidies and other forms of support.

Government can also affect markets, for instance by requiring local authorities and other public sector organisations to make it easier for Welsh food businesses to supply schools, hospitals, prisons and so on.

More local food in school meals?

It might cost a bit more than imported food, but then it also gives farming a boost. Which do we want to see?

And then there’s the question of food banks. Last year’s All Party Parliamentary Inquiry report, Feeding Britain, found that more and more people are turning to emergency food aid: wages are low, social networks are weak and the food system is no longer resilient enough. What are we going to do about that?

Partly it’s a problem of poverty, and partly it’s about the food system itself, which delivers high quality fresh food to some, while others live in “food deserts” where it is hard to find fresh produce, and shops stock highly processed, fat- and sugar-laden products.

Fundamentally, it is a question of how we value our food, and that comes down to how we see our society and the environment.

In a recent research study led by Aberystwyth University, we shared meals with refugees in Cardiff and pensioners in Gwynedd, as well as schoolchildren, students, organic farmers and many others.

They all discussed how food connects them with family and friends, and how they wanted to see the best quality food available to everyone.

They wanted to see food skills being passed down the generations. They thought it mattered where food comes from – that it shouldn’t be an anonymous commodity, and that the person who grew it got a fair price.

Our food system doesn’t quite work like that at the moment, but it could.

It’s time to ask for change from our government, and it’s time to make changes ourselves. Start growing in your back garden. Join a community garden. Seek out food in the shops that fits with your values – animal welfare, local, organic, as it may be – and be prepared to pay a little more for it.

Find another way altogether of buying it, perhaps through a veg co-op or farmers market. Try out a new recipe and visit a food festival this autumn. Organize a community meal at your church, mosque, school or workplace. Donate some high quality food to your nearest food bank.

And write in to the Food Manifesto. It’s at http://foodmanifesto.wales and http://maniffestobwyd.cymru.