Tag: skills

Calbee UK: a food business that lives its values

When a production worker at savoury snack factory Calbee UK in Deeside, north Wales, heard that a café serving supermarket surplus food was opening in nearby Buckley, she was keen to get involved. But she didn’t just sign up as a volunteer. She told her employer about it, and now they are one of the café’s regular supporters, donating their own products and releasing staff to volunteer at the café in the company’s time. It’s just one example of their commitment to “make a positive and lasting difference to local people”.

“When we get involved with a local project we don’t just give money and walk away,” explains Mags Kerns, Human Resources Manager and Community Champion at Calbee. “We want to offer personal support, to get under the skin of a project. The café is great because they are making such a contribution to the community, bringing people together and relieving loneliness, as well as serving meals on a Pay As You Feel basis so everyone can afford to eat there. We’re glad to be part of that.”

Values are very important to Calbee UK, which was set up two years ago as a subsidiary of a Japanese company. Calbee Inc was founded in 1949 with the aim of tackling the malnutrition that was afflicting post-war Hiroshima. It was a particular emphasis on calcium and Vitamin B which gave the company its name. The Deeside factory supplies vegetable-based snacks under the brand name Yushoi to most of the main supermarkets, as well as Marks and Spencer’s Eatwell range. The bulk of its ingredients, especially peas, are sourced from the UK, although some such as rice are imported.

“Deeside was a perfect location for us,” says Managing Director Richard Robinson, “and we’re really excited about our growth plans here. The Japanese and Chinese are really investing in food businesses in the UK and Calbee is a great sign of how global the food industry now is.” He also acknowledges generous support from the Welsh Government, who helped them to source their premises and set up an apprenticeship scheme, besides investing in the facility which began production in 2015. Calbee, which now employs 50 people and is still only at about 25% of its capacity, is on course to turn over £65m by the end of 2020, and wants to become “one of the UK’s best savoury snack suppliers”.

Clearly, performance and success are important to the company, but their vision is much broader than that; they also want to have “a leading role in supporting the industry voice on health and well-being” and it’s clear that they see money as being in service to people, rather than the other way around. “Values run through all we do,” says Mags. “We’re proud of our low-fat, high-protein products that are not just tasty but healthy too. And it’s really important to us to be a responsible employer, as well as contributing to the community.”

Sometimes this attitude shows up in small ways that make a big difference. All staff are known as ‘colleagues’ rather than ‘employees’, which reflects the company’s flat structure and helps to create a sense of collaboration in the workplace. When a colleague is rewarded for exceptional performance they are given a day off – that is, time to spend with their families and friends – rather than a cash bonus, neatly demonstrating the company’s priorities. They are also encouraged to volunteer for the local community in company time. “Our colleagues and their families are partners in our business,” as their values statement has it. And they pay well too, as an accredited Living Wage Employer, another reason they have no problems recruiting staff and absenteeism is minimal.

“People knock on our door with their CV,” says Mags. “Of course, they don’t always have the skills we need, but working with Coleg Cambria we are able to offer apprenticeships that lead to a qualification in Food Manufacturing Excellence. In fact, all our staff take it, right up to management level, because it’s important we have a shared understanding of what the factory is about. And we’re glad to be supporting the development of food skills in Wales generally.”

Calbee could have some encouraging lessons for the food industry in Wales. As it takes a stand for shared values centring on human dignity while also achieving healthy growth and profitability, it shows how business can be a force for good. “Together we laugh, learn and love what we do,” they say on their website. Who wouldn’t want to be part of a workplace like that?

The future of farm subsidies: what really matters to farmers?

This article was originally published by the Sustainable Food Trust

As Britain prepares to leave the EU, farmers are understandably concerned about the future of agricultural support, and the big decisions that need to be made. The payments that currently come from the EU’s Common Agricultural Policy – without which many farms, especially small ones, would be unable to carry on – will then end, and UK national governments will have to decide whether, and how, to continue them. This means a new rationale – how much and in what ways should taxpayers support agriculture and the countryside in the future?

This most contentious of policy areas, farm subsidies – tarnished by past associations with butter mountains and barley barons, set-aside, ripped-up hedgerows, and then reinstated hedgerows, and the current problems of plunging biodiversity and increasing food insecurity – is open for discussion like never before. So often we see a power struggle conducted in an atmosphere of fear and blame, where positions become increasingly polarised. But maybe now is a good time to try another approach. Behind the rhetoric, what is it that really matters to farmers?

This past summer, as part of a wider project to investigate the values that shape our food system, I was part of a team led by Bangor University that interviewed half a dozen farmers at the Royal Welsh Show. The result, while hardly constituting the last word on farmer attitudes, nevertheless revealed some core sentiments that provide a new starting point for discussion.

It was clear, for a start, that being a food producer was a very important part of how farmers saw themselves. “Farmers don’t feel appreciated by general society,” one of them said. “People take food for granted and seem to think we’re just subsidy junkies.” Another one added, “If we could have a fair price for our produce, we wouldn’t need government handouts.” Some remembered the lesson of World War II when the UK’s dependence on food imports became a threat to national security, and farmers were called upon to join in the national effort to increase food production.

Producing food, however, appeared to mean much more than having a commodity for sale. It was about contributing to society by feeding people. It was also about supporting rural communities by generating employment for contractors, abattoirs and the like, and spending their money in local towns on market day – or at least, that’s how it used to be. They also talked about skills, taking pride in traditional craftsmanship and being ready to learn new things. And it was about keeping the land in good heart, conscious of inheriting it from previous generations and passing it on to the next.

Behind all that lay a sense that in farming, we face one of the mysteries of life: how food is conjured from the soil, in an alliance with the natural world – with all its challenges of weather, pests and diseases – to support the human race in its most basic need. Farmers are at a crucial intersection between human demand and the integrity of the biosphere on which we are absolutely dependent.

“I’d love to have one of those people from government spend a few weeks in the countryside seeing what farmers do,” one of them said, and it wasn’t with any sense of vindictiveness. He was trying to convey that farming is not reducible to its economic outputs alone, but is rather a complete way of life. Food production, nature conservation, and a beautiful countryside that sustains a thriving rural economy are part of a whole, which has great meaning and is for many farmers their life’s work.

That is perhaps the sentiment that lay behind the negative response from the farming unions to a proposal from the National Trust last summer, which suggested that public payments to farmers should be entirely linked to their stewardship of wildlife, soil and water. The problem with this way of thinking is that it breaks the fundamental unity between food production and nature. While it treats environmental benefits as a public good to be funded by the taxpayer, food production becomes a private business decision to be weighed up on the basis of its profitability alone. Whether a farmer uses their best land to raise lambs for the export market, to grow potatoes for the local town or to host holiday-makers in luxury yurts, by this logic, is entirely up to them.

Of course, good environmental practice is essential, and we depend on the biodiversity which farming can maintain, from soil bacteria to birds of prey, from wildflower meadows to oak woodlands. There is no doubt that any support for farming must make conservation an essential requirement. But it is so much more than that. To state the obvious, we cannot live without food. Attempting to separate out food production from wildlife conservation using that most powerful tool of social engineering – money – sets the champions of food production against the supporters of conservation in an entirely unhelpful battle, which neither side can or should win.

What if we moved beyond a trade-off between wildlife and food production, and looked at the whole system? What if we decided food production was too important to be left to the market and invested in growing more food in the UK, perhaps bringing it back to the 87% self-sufficiency it reached at its post-war peak?

What if public understanding of the countryside was also seen as vital? What if we recognised the role of farming in preserving some of our deepest cultural roots – here in Wales for instance keeping Welsh, one of Europe’s oldest languages, in current use along with a rich tradition of skills and customs? Indigenous livestock breeds, traditional crops such as black oats, mixed farming, the transhumance system of ‘hafod a hendre’, water-powered milling, the informal exchange of labour and community solidarity – all these are, or were, part of the life of the countryside and enabled a better relationship between food production and the biosphere. They represent a technology of survival that may not quite be ready for relegation to the museum. Even now when farming has been driven by economic and social forces into an activity that is often environmentally destructive, much wisdom remains and we need that continuity with a past that was as low-carbon as we need our future to be.

It is heartening that nature conservation organisations are increasingly taking their message beyond the easy and photogenic appeal to save butterflies, birds and wildflowers, and are talking about farming itself. The National Trust and the RSPB, for example, are both talking about the food they serve at their visitor centres, drawing attention to local produce farmed in nature-friendly ways, increasingly with the Food for Life Catering Mark accreditation. They are pressing home the message that wildlife depends on good farming practices, and on the public paying a bit more.

The creation of a healthy food system fit for future generations needs the wisdom of everyone, and is not helped by confrontation across tribal lines. We are all on the same side here. Farmers deserve a proper hearing, not because they are any more important than anyone else, but because they stand at the start of the food chain, and that gives them a perspective that others miss. As one of our interviewees said, “If we are to succeed together in the countryside we all need to understand each other better – town and country”. It has never been so important to listen to each other.

You can view the video and find out more about our Food Values project here.

Putting the glue back into society

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Published on the Organic Centre Wales website in May 2015

Writing in the introduction to Feeding Britain, the all-party report on food poverty published in 2014, the Bishop of Truro made a plea for a discussion about values. As he put it, “We believe it is time to look again at the state of our country and to review the fundamental values that led to the creation of our welfare state.” He went on to describe how we have lost the glue that holds society together, that is, the informal networks of families, neighbours, community groups and so on that people can turn to in a crisis, and how we need to put it back.
soup event

Food poverty is often framed as the problem of certain unfortunate individuals, an attitude betrayed by suggestions that if only they knew how to cook from basics, they could afford to eat on a tiny budget. The Feeding Britain report suggests however that food poverty is inevitable in an economy where the minimum wage does not allow people to live with dignity and it calls for radical moves to put the situation right.

At a recent conference on food poverty in Cardiff, the lesson that emerged for me is that our entire society suffers a disconnect from food, buying much of it in prepared form, processed with sugar and salt, and never having set foot on a farm or grown so much as mustard and cress. No wonder that obesity, heart disease, tooth decay and all the rest are affecting our quality of life, while our farmers are at the mercy of the commodity markets and public subsidy.

Our Food Values project, which has been running for six months now, has been looking at some of the underlying values that determine people’s attitudes to food. We’ve supported food events with local partners in Cardiff, Newtown, rural Gwynedd and Aberystwyth (twice) and talked to people about food. What does it mean to them? How important is local food? What’s their favourite recipe? Do they grow food themselves? How do they decide what to buy? And what is organic food all about?

As we expected, food is very close to people’s hearts, and everyone has a view on it or a story to tell. It connects us to each other and to the local area, it is associated with cooking and growing skills passed down through the generations, it is precious and should not be wasted, we want the people who produce it to be fairly rewarded. These conversations brought out, through food, some of the fundamental values that we live by: those of meeting our own basic needs for security and health, looking after ourselves, caring for others, creating pleasure, finding our own way in life, caring for nature, and creating a just and peaceful world.

Which brings us back to the Bishop’s plea that we look to our values, and begin a much larger and deeper conversation about how we live together. The organic movement has a vital contribution to make here. Based as it is on principles of health, ecology, fairness and care, it has always been aware of the social context of food, and promoted a vision of a healthy soil supporting a healthy human population. In this view of things, food is not so much a commodity as a human right.

Happily, although the values by which we live have clearly resulted in an unjust society where some people are going hungry, food is also an important part of the solution. At a soup event organized by a church in Cardiff in February, a young man living in a hostel and getting by on a mixture of low pay and benefits came in off the street and accepted a bowl of (organic) soup and bread, which he wolfed down before eyeing up the fruit and vegetable display nearby. It was a sobering reminder that there are people for whom a food event is just that. We talked about why we were doing it, and he said “Yes, food is like music, isn’t it? It brings people together.”

Our project has shown some of the power of food to connect people and to start a conversation about the food system and the society we want. We will present the results at our closing conference on 3 June in Cardiff, where we will explore how a shift in values might improve food security and sustainability for the people of Wales, and also how food itself might be the means of building a more just and sustainable food system in balance with nature. We have also produced a set of publications which are available here.